A key difference between Assist-2-Sell and others in the "discount" real estate space is the level of service and professional advice. Assist-2-Sell discovered early on that while sellers love the discounted commission, they still need and want full-service. Assist-2-Sell franchise offices are full service real estate brokerages staffed by experienced, licensed real estate professionals who are members of the National Association of REALTORS®, as well as state and local REALTOR associations. They take care of everything home sellers need from a real estate company, but charge a lower commission.

Some "Limited Service/Discounted Commission" companies charge upfront fees. Others are Internet-based and may only offer placement of the house in the MLS and rely on the MLS-selling broker to handle the entire transaction. While these models do have some appeal, Assist-2-Sell has found they are not a solution for the majority of home sellers who want and need full-service and advice but don’t want to pay a high commission.

Assist-2-Sell understands why many people decide to sell their home by themselves, and it is ready to assist with its "Paperwork Only" program. Assist-2-Sell can help with the sales contract and the closing for an even lower, flat fee.